Previously, a premium watch would be defined by its surface, but that is no longer the case. Customers, especially the informed ones, are considering other elements, such as the long-term value, the precision engineering involved, and the performance, as well...

When someone looks at a watch, the dial is the first element that communicates both style and functionality. A well made dial will automatically transform a watch into a sophisticated item, however, in addition to making it look good, the dial...