Social Media Manager Jobs at Sylvi: What the Role Looks Like

A social media manager plans content, manages platforms, runs paid campaigns, tracks performance, coordinates with creators, and helps the brand grow through social media.
At Sylvi, this also means owning product launch content, festive campaigns (Diwali, Rakhi, and Navratri), Reels strategy, Meta Ads performance, influencer coordination, and cross-team collaboration with SEO, CRM, and design.

A social media manager is the person responsible for how a brand shows up on Instagram, Facebook, YouTube, LinkedIn, and X — what it posts, when it posts, how it talks, and whether any of it actually moves the business forward. It's part strategist, part writer, part analyst, and increasingly, part performance marketer.

Sylvi is an Indian watch brand, designed and made in Surat since 2015, and it's currently hiring a Social Media Senior Executive to own that role for the brand.

That sounds simple until you've done it. So instead of a generic job-description explainer, here's what the role actually looks like — including the version of it we're hiring for right now at Sylvi, in Surat.

What Does a Social Media Manager Actually Do?

Strip away the title and the job comes down to five real responsibilities.

1. Strategy and Planning

Before a single post goes live, someone has to decide what the month looks like — which launches need coverage, which festivals matter for the calendar (Diwali, Rakhi, Navratri, regional moments), what's trending in Reels right now, and how all of it ties back to actual sales goals. Without this layer, social media becomes a content treadmill: post, post, post, with no direction.

2. Content Execution

This is the visible part — captions, hashtags, video edits, posting schedules. But a good social media manager isn't just posting. They're coordinating with designers, video editors, and performance teams so every piece of content has a job to do.

3. Analytics and Performance

Reach and likes are vanity unless they're tied to something. A social media manager tracks engagement rate, click-through rate, and conversion from social — then uses that data to do more of what's working and cut what isn't.

4. Paid Ads Management

On most teams today, social media marketing and Meta Ads management sit with the same person. Running and optimizing Instagram and Facebook ads — testing creatives, audiences, and budgets — has become a core skill, not an optional extra.

5. Influencer and Creator Coordination

Identifying the right creators, managing collaborations and barter deals, and tracking whether those partnerships actually return value — this is where a lot of brand discovery happens now, and it needs someone watching the ROI, not just the relationship.

Social Media Manager vs. Marketing Executive vs. Strategist

These titles get used loosely, and the confusion is fair.

A social media strategist is usually the planning layer — calendar, positioning, campaign direction — without necessarily touching execution day to day.

A social media marketing executive typically owns execution and ads — getting content out, running campaigns, reporting numbers.

A social media manager (or senior executive, depending on team size) usually does both: sets the strategy and is accountable for the execution and the results. At a smaller, fast-moving D2C brand, this is almost always one person wearing all three hats.

What This Role Looks Like at Sylvi

Sylvi has been building watches from Surat since 2015 — designed, made, and quality-checked in India, with a Prototype Program where real customers shape products before they launch. Running social for a brand like that isn't the same as running it for a generic company page.

It means covering product drops as they happen, not after. It means a content calendar that bends around Diwali, Rakhi, Navratri, and other real Indian shopping moments — not a template borrowed from a global brand playbook. It means writing captions that sound like a person who knows watches, not a brand account reciting features.

And it means treating Reels and Shorts as the primary discovery channel they actually are for Sylvi — where most first-time buyers are finding us through video before they ever search our name.

This is also a role where you become a real part of the Sylvi brand story. You'll work with a team that moves fast, celebrates together — Diwali, Holi, team milestones, individual wins — and genuinely wants each person to grow. Whether that means learning Meta Ads strategy, building a content playbook, or stepping into a bigger scope over time, we invest in your growth because it directly drives ours.

A Day in This Role at Sylvi

No two days are the same, but here's a representative look at what the work actually involves:

•       Morning: Review overnight performance — what Reel crossed 10K views, which ad is overspending, which comment thread needs a reply. Pull the numbers into the daily log.

•       Mid-morning: Sit with the design team to brief the week's content. Three Reels, two static posts, one YouTube Short. Discuss what visual hooks are working in the category right now.

•       Afternoon: Run a Meta Ads creative test — A/B between two hooks on the same product. Adjust audience targeting based on last week's cost-per-click data.

•       Late afternoon: Coordinate with a creator for next month's collaboration. Review their draft content. Give feedback. Track the timeline.

•       End of day: Update the monthly content calendar. Flag what's on track, what needs a design brief, what needs a decision from the product team.

The role connects to every part of the business — product launches, sale events, SEO content, CRM flows, and customer engagement. You won't be isolated in a social silo. You'll be at the intersection of brand and growth.

Open Position: Social Media Senior Executive — Surat

Key Responsibilities

Strategy and Planning

You own the social media direction—not just what gets posted, but why. This means:

•       Developing the monthly social media strategy and content calendar across Instagram, Facebook, and YouTube

•       Aligning every campaign with product launches, sale events, and business goals

•       Spotting trends, Reels formats, and viral opportunities before they peak — and acting on them

•       Planning content for Indian festive calendar moments: Diwali, Rakhi, Navratri, regional festivals, brand milestones

Content Creation and Execution

You brief it, you coordinate it, you hold the line on quality. This means:

•       Planning and overseeing content across Instagram, Facebook, and YouTube Shorts

•       Working closely with the design team, video team, and performance team so every piece has a clear purpose

•       Writing captions that feel like Sylvi — premium tone, watch-informed, never generic

•       Maintaining consistency in brand voice, visual identity, and posting rhythm

Paid Ads Management

This is a performance role, not just a creative one. This means:

•       Running and optimizing Meta Ads campaigns across Facebook and Instagram

•       A/B testing creatives, audiences, and ad formats continuously

•       Owning ROI — cost per click, cost per acquisition, return on ad spend

•       Scaling what works, cutting what doesn't, reporting clearly on what drove revenue

Analytics and Reporting

Data drives decisions here. This means:

•       Tracking engagement rate, reach, CTR, saves, shares, and conversions from social

•       Turning data into decisions — not just reporting numbers, but using them to improve next week's plan

•       Delivering weekly performance snapshots and monthly deep-dive reports

•       Benchmarking against category trends and competitor content

Influencer and Creator Coordination

Creators are a real growth channel at Sylvi. This means:

•       Identifying and reaching out to creators who align with Sylvi's watch and lifestyle positioning

•       Managing collaboration campaigns, barter deals, and co-created content

•       Tracking influencer ROI — not just views, but traffic and conversions

•       Building ongoing relationships, not one-off posts

Cross-Functional Coordination

Social doesn't work in isolation at Sylvi. This means:

•       Working with the SEO team to align social content with search trends and keyword opportunities

•       Supporting CRM and email campaigns with social amplification during launch and sale periods

•       Coordinating with the product team on launch timelines, asset needs, and announcement angles

•       Keeping brand consistency across every channel — social, website, marketplace, and WhatsApp

Skills Required

Must-Have Skills

•       End-to-end management of Instagram, Facebook, and YouTube

•       Content strategy and social media planning — not just posting, but purposeful planning

•       Caption writing and storytelling — strong English, Hinglish a plus

•       Meta Ads Manager — hands-on experience with campaigns, not just awareness of it

•       Analytics tools — Meta Insights, Google Analytics, or equivalent

•       Creative judgment — spotting what's working in Reels and translating it to Sylvi's style

•       Trend-spotting instinct — knowing what's about to trend before it does

Good to Have

•       Experience with lifestyle, fashion, or D2C brand social

•       Influencer marketing and creator coordination

•       SEO basics — understanding how content and keywords connect

•       Familiarity with Canva, scheduling tools (Later, Buffer, or similar)

•       Shopify or e-commerce brand experience

•       Hindi or Hinglish content writing for Indian audiences

KRAs and KPIs

•       Product launch planning — task completion on time, launch content live on schedule

•       Sale event planning — engagement metrics and revenue attributable to social during sale events

•       Social media management — posting consistency, comment management, view growth

•       Meta Ads performance — cost per result, ROAS, monthly ad targets

•       Influencer ROI — traffic and conversion from creator partnerships

•       Analytics reporting — weekly and monthly reports delivered accurately and on time

What Working at Sylvi Looks Like — Perks and Benefits

Working at Sylvi isn't just about running campaigns. It's about being part of a brand that's building something real — 82,000+ watches sold in 2024–25, a Prototype Program that lets real customers shape future products, and a team in Surat that celebrates as hard as it works.

We believe that when you grow, the brand grows. If this role is your first major ownership position in social media, we'll give you the tools, the access, and the support to make it a strong one for your portfolio and your career.

Who Should Apply

If you've spent 3–5 years actually running social accounts — not just posting to them — and you can talk Meta Ads, Reels strategy, and content calendars in the same sentence, this role is built for that range.

It suits someone who wants ownership, not a checklist: the freedom to plan a campaign, run it, see the numbers, and fix what didn't work. If you've worked with a Shopify brand or a D2C product launch before, you'll find the learning curve short and the scope wide.

If you're based in Surat or are open to relocating, and if the idea of building the social presence of a growing Indian watch brand sounds like real work (because it is) — apply below.

Why This Role Matters at Sylvi

Sylvi's buyers don't discover us through a Google search first. They discover us through a Reel, a creator's unboxing, a festival campaign that appeared in their feed at the right moment. The social media team is not a support function — it is the primary discovery engine.

That means the person in this role is directly shaping how India's next generation of watch buyers first meets Sylvi. That's a meaningful job. And it's the one we're hiring for.

FAQ

What is a social media manager?

A social media manager is responsible for a brand's strategy, content, and performance across social platforms — planning what gets posted, running paid campaigns, tracking results, and managing creator partnerships. At D2C brands, the role also includes owning Meta Ads and coordinating with cross-functional teams including design, SEO, CRM, and product.

What skills does a social media manager need?

Core skills include social media strategy and planning, content writing, analytics (engagement, reach, CTR), paid ads management (especially Meta Ads), creator coordination, and the creative judgment to spot trends and Reels formats early.

What is the difference between a social media manager and a social media marketing executive?

A marketing executive typically focuses on execution — getting content out and running campaigns. A social media manager usually owns both the strategy and execution, and is accountable for the results. In D2C teams, these responsibilities often sit with one person.

How much does a social media manager earn in India?

Pay varies by city, brand size, and experience — typically ₹20,000 to ₹50,000+ per month for executive-to-senior roles, with higher bands at fast-growing or specialized companies. Sylvi's Senior Executive role is budgeted at ₹23,000 – ₹30,000 per month, based in Surat.

What makes social media at a watch brand different?

Product-focused social media has a clear conversion job — every campaign connects to a product launch, a sale event, or a category. At a watch brand like Sylvi, that also means understanding gifting moments, festive buying behavior, and the styling context that makes someone stop scrolling and look closer.

What is the Sylvi Prototype Program?

The Prototype Program is Sylvi's co-creation model — real customers test and give feedback on watch designs before they launch. It's one of the things the social media team communicates to the world, and it's a genuine story that sets Sylvi apart from most Indian watch brands.

How do I apply for the Social Media Senior Executive role at Sylvi?

The role is open now, on-site in Surat, full-time. Use the Apply Now link on the Sylvi careers page or at the bottom of this post.