The Sylvi Brand Story: Built with Time and Trust

The Sylvi Story: How a Dream Took Shape, One Watch at a Time

Some stories are written quickly.

The Sylvi story was written patiently.

It began in 2015, not with the intention of becoming a luxury brand overnight, but with a simple, honest belief—that India could create watches that people would feel proud to wear every day. At that time, the watch market felt polarised. On one side were global brands that came with high prices and distant identities. On the other were basic watches that worked well enough but lacked personality, emotion, or aspiration.

Sylvi was born between those two extremes.

Not loud. Not rushed. Just thoughtful.

The People Who Started It All

Behind Sylvi are Krushna Ghevariya and Ishan Kukadia, two founders who believed that watches should feel personal. They did not approach watchmaking as a trend or a shortcut to business. They treated it as something people live with, something they wear on their hardworking days, first holidays, mornings, and significant festivals.

Their observation was that individuals would wear a watch for years and attach memories to it. The observation influenced Sylvi's initial thinking. A watch cannot be created to be beautiful, at least in the short term. It is designed to remain relevant, reliable, and comfortable over time.

The founders spent their early days learning about materials, movements, manufacturing realities, and customer expectations. There was no obsession with speed. Instead, the focus was on understanding. Such an attitude was one of Sylvi's strongest pillars.

Why Surat Became the Starting Point

Sylvi took its first step in Surat, a city that embodies resilience, discipline, and enterprise. Surat is not a city that would pursue the spotlight, and that suited Sylvi well.

By starting in Surat, the founders would be able to keep close to the centre of operations. Quality checks were not distant processes; they were hands-on. Design decisions were not abstract discussions; they were tested, revised, and improved on the ground. Every challenge was visible, and every improvement was earned.

Surat shaped Sylvi’s working culture.

Grounded. Responsible. Detail-oriented.

The Difficult Early Years

The early phase of Sylvi was filled with uncertainty. Building a brand from scratch meant answering difficult questions every day. Would a new brand of Indian watches be trusted with customers? Would quality match expectations? Will the brand be able to survive without imitation of famous names?

It was also characterised by periods of uncertainty, low sales, and time-consuming training. There was a resource shortage, and each decision had repercussions. Sylvi did not seek the fast growth, but rather corrected the fundamentals of the product that need to be addressed: the touch and feel, the comfort, the longevity, and the sincere dialogue.

Trust did not arrive suddenly.

It arrived quietly, customer by customer.

Watches That Reflect Learning and Growth

Sylvi's collections started to manifest these personalities and lifestyles as Sylvi grew up. Each line was a fragment of the brand's development.

Bold designs emerged in collections such as Specter, Blade, and Professional Edge, created for people who prefer a strong wrist presence and confident aesthetics. These watches reflected clarity and purpose.

At the same time, elegance found expression in collections such as Imperial, Majestic, Opus, and Elegare, where subtle detailing, balanced proportions, and timeless appeal mattered more than excess.

For everyday wear, the collections Urbanic, Urbane, and Urbane Moon were created to fit seamlessly into daily office routines, commuting, meetings, and evenings. In the meantime, the expressive styles such as Bella, Velvetine, Dazzle, and Serene resonated with people who consider watches a continuation of personal style and feeling.

Each collection existed for a reason.

Nothing was created just to fill space.

Listening Become the Biggest Innovation

One of the most critical decisions Sylvi made was to listen more closely to its customers.

The Prototype Initiative was a change of direction. Sylvi initiated the process rather than developing designs within the organisation and hoping they would be accepted. Customers were invited to view early concepts, share opinions, and influence what went into production.

This approach changed the relationship between brand and customer. People no longer felt like end users. They felt involved. That involvement created trust that marketing alone could never achieve.

The Certified Imperfect Initiative further reflected Sylvi's increased maturity. Cosmetic blemishes on watches that retained full functional value were certified and sold responsibly. This decision reduced waste and reinforced honesty. Sylvi preferred honesty to facade quality.

It was also a lesson not to forget the values that are hard to uphold.

Expanding Thoughtfully Across Lifestyles

Following the increase in confidence, Sylvi's portfolio was expanded to meet diverse needs and life stages.

Ocean, Starboard, and Rig One ‘O WT Max collections were designed to move, travel, be active, and support daily functionality. They addressed the values of people who live dynamically, while not ignoring the need for balance in design.

Timegrapper Watches appealed to individuals who are fond of accuracy and a mechanical aesthetic, and lines of experimentation such as Gazedoom and Elegadoom demonstrated Sylvi's willingness not to go overboard in creating a new language of design.

Automatic watches, another level of manufacturing they introduced, attracted the people who appreciate technical movement and old-fashioned style. Digital and hybrid designs enabled Sylvi to reach younger audiences and first-time watch buyers.

Continued learning and development led to new chapters, including Bolt, Timeora, Ellore, and Riva, which were launched. Sylvi never stood still — but neither did it move without purpose.

Growth That Felt Earned

Over time, Sylvi hit milestones that were more personal than celebratory.

Sylvi watches were chosen by hundreds of thousands of people.

Reviews appeared organically across platforms. Watches became part of daily life—worn to work, gifted to loved ones, carried through milestones.

At one point, a Sylvi watch began selling every minute. Not because of aggressive promotion, but because trust had accumulated steadily over the years. Customers returned, recommended the brand, and stayed connected.

They came to be known as Happy Sylvians—a community bound not by campaigns, but by experience.

Service as a Long-Term Promise

Sylvi always believed that a brand’s responsibility does not end at purchase. A watch stays on the wrist long after checkout, and the experience must last just as long.

Clear communication, easy support, secure payments, and a one-year warranty on registration became part of Sylvi’s promise. These were not checkboxes. They were projections of esteem.

The brand found that trust is about how it responds after a sale, rather than how it sells in anticipation of a sale.

Looking Ahead Without Losing Balance

Peering into the Future without Tripping Over.

Sylvi goes further with the same values with which it began its trip, i.e. learning, responsibility, and patience.

The vision of the future does not revolve around products. It has sustainability, innovation, and a global identity, and has sought to remain an Indian manufacturer and brand. This is not aimed at dominating the conversation, but at building loyalty by doing so quietly and consistently.

Growth is seen as a responsibility, not a race.

A Story Still in Motion

The Sylvi story is not finished.

It is still being written.

From Specter to Serene, Imperial to Urbanic, Bolt to Bella, every collection adds a new chapter—each shaped by time, feedback, and belief.

Sylvi was not built quickly.

It was built honestly.

As time passes, Sylvi continues to respect it—creating watches that people don’t just wear but live with.

FAQs

1. When was Sylvi founded?

Sylvi was founded in 2015 with the belief that India could create watches that combine design, reliability, and long-term value. The brand began its journey with patience and a focus on learning rather than rapid growth.

2. Where did the Sylvi brand originate?

Sylvi started in Surat, Gujarat. The brand, rooted in Surat, was designed to remain close to manufacturing, quality control, and routine operations, and to instill discipline and accountability early in life.

 3. What makes Sylvi different from other watch brands?

Sylvi focuses on thoughtful design, honest pricing, strong service, and long-term reliability. The brand listens to customers, innovates responsibly, and builds watches designed for daily wear—not just occasional admiration.

4. What type of watches does Sylvi offer?

Sylvi offers a wide range of watches, including analog, digital, hybrid, sports, and automatic models. Each set is tailored to different lifestyles, personalities, and day-to-day needs.

5. What is the Prototype Initiative by Sylvi?

The Prototype Initiative allows customers to view and provide feedback on watch designs before launch. This helps Sylvi refine products based on actual customer preferences and demonstrates customer loyalty.

6. What is the Certified Imperfect Initiative?

This program sells fully functional watches with minor cosmetic flaws at reasonable prices. It is an indication of Sylvi's dedication to transparency, sustainability, and 
Sustainable manufacturing.

7. Is Sylvi's warranty providing customer support?

Yes, Sylvi 1 warranty, customized customer service for one year, secure payment methods, and transparency throughout the purchasing process.