Social media career guide: How can you be successful in this career choice?

In today's life, social media has become an inevitable part of the lives of the majority of people. However, social media platforms are not only used to share someone's personal life or happy moments, but it is also used to promote business pages. Brands become sensations through effective promotion on social media platforms.

Strategic promotion across various platforms is the most effective way for brands to connect with their customers and establish a strong relationship. Surveys have suggested that nearly 60% of Instagram users encounter new products every day while scrolling. E-commerce brands are gaining popularity through partnerships with influencers in various ways. Many start-ups are becoming leaders by posting effectively on LinkedIn. It's clear that social media marketing offers endless opportunities for brands, and when used effectively, it can be immensely beneficial.

SEO is not only about posting content on different platforms. It's a combined process of using the correct data, practical strategies, and unique storytelling to engage viewers, and honest, organic ways to build loyal audiences and achieve success. However, all these tasks are typically handled by professionals, and social media marketing is indeed a lucrative career opportunity these days.

What is a Social Media Marketer? How to Become a Social Media Marketer?

Before choosing a career in social media marketing, it is essential to understand the role of a social media marketer in detail. Social media marketers are professionals who utilize various social media platforms to promote a company's or business page's status. These professionals employ several strategic steps and tools on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to promote the brand, reach new customers, launch new products, and engage with existing customers.

It's not that just anyone can become a social media marketer. You need to undergo proper education and a course to build a career in this field. You need to have sound knowledge of all the principles of social media marketing, SEO analytics, and unique content creation. And thereby, with experience, one can build their portfolio and showcase their work to succeed in this career field. There is an advantage to becoming a social media marketer, as this career role offers flexibility, allowing one to work dedicatedly in an office or from home. Professionals also work on a freelance basis with companies at an hourly rate.

Job Role of Social Media Marketers

A social media marketing professional utilizes various social media handles to promote a company or business page, thereby enhancing its brand image. There are several strategic ways through which the social media marketer executes their various tasks:

Complete access to the brand or the company's entire social media strategies and operations.

Social media marketers monitor minutely every social media metric and analytics tool to optimise the brand's performance in the future.

Need to have up-to-date knowledge regarding the latest social media strategies, processes, and trends and also the tools and technologies that boost performance. We also need to abide by the law and policies to avoid any breach of conduct or copyright issues.

Need to work diligently with the designers and content writers to create and publish different social media posts that would enhance the brand image.

Need to respond in real time and regularly so that there is a lot of engagement regarding user comments and likes. Creating polls for different posts also increases user interaction.

There are lots of social media listening tools available in the market through which social media marketers can know about the views of the people through social media about a particular brand or an organisation.

Scheduling is critical for social media posts. Suppose you are a social media marketer for a watch brand. Creating scheduled posts for watches for men and watches for women enhances customer engagement. Customers receive the latest information about their favorite watch brand in India and stay updated.

Posting curated contents also improve the brand image. Sometimes, posting relevant social media posts that connect with the events around us can resonate deeply with the audience. For this, the marketer needs to conduct proper research.

Steps Involved

There are steps involved in executing the operation without flaws, and let's not forget that this is a continuous process.

Social media platforms: For the professional, the foremost thing to know is the social media handles inside out. Facebook is the most popular among all of them, as the majority of India's traffic is generated through this platform. There are other social media platforms like LinkedIn, Twitter, WhatsApp, and Pinterest, among others. You need to know which post should be posted on which handle.

Analytical Tools: With analytical tools like Hubspot, SproutSocial, and Hootsuite, the performance metrics can be easily monitored and analyzed. However, these tools must be handled with care.

Copyright: Content writing is critical in SEO and SMM. However, the content posted must be original and free from plagiarism; otherwise, the traffic and brand image will be severely affected. Moreover, the information provided in the content should be clear and concise, without any jargon.

Join the Sylvi Team

Make your career shine by joining the Sylvi team as our Social Media Marketer. At Sylvi, opportunities to shine never end for every employee. Not only do we have a friendly team, but we also provide educational support through training and workshops, so that your skills are developed to their full potential. Sylvi is a reputable company with efficient infrastructure and maintains utmost transparency with everyone, as there is no bond policy involved in joining Sylvi. By giving on-time salary, we have succeeded in building a trustworthy environment where everyone is happy to work with us and join our esteemed team. The opportunities are not limited to this; our salaries are considered the best in the market, with yearly increments and paid leaves. And the icing on the cake is that a referral bonus is also involved for every successful recruitment.

As we are seeking a Social Media Marketer, if you possess the right skills and the drive to excel in your career, please don't forget to submit your CV and apply for this role. You will be paid as the best in the market. You need to take responsibility for all our marketing processes, which include creating properly designed advertisements and managing our social media handles. You also need to develop and foster a good customer base by launching several advertising campaigns. Finally, you need to collect all the data and interpret it to generate results that support a successful marketing process. 

Conclusion

The career path of a social media marketer is crucial, yet also very interesting and moves at a fast pace. It is essential to understand that the job role of a social media marketer is an ongoing process. Moreover, it is also very necessary to research in the relevant field, as keeping updated information is not merely an advantage, but a mandatory need. Furthermore, it also helps to be a good leader in the professional field.